Using Business Cards As A Marketing Tool

The humble business card may be one of the most powerful marketing tools you possess, but it is surprising how often this is overlooked. It may be considered an essential item to hand out when you meet potential clients or suppliers, but it seems that most are just forgotten or consigned to the desk drawer along with the rest, collecting dust. But why?

Used properly, business cards are the final stage of establishing a relationship that may well be essential to success. If handed to the right supplier or service provider, they could help establish a relationship from which you both benefit. If handed to a potential client, it could be the founding of an account that is the making of the business.

With this in mind, why just hand over business cards as though it’s a chore? It should be done with a sense of ceremony that conveys to the other person the fact that you are giving them a piece of your thought and time that will be a real asset to them. If this approach is taken, then business cards become the link to a relationship that both parties value, and as such kept at hand, rather than in a drawer. The main way to achieve this is to make the card itself a memorable item, one that really stands out from the crowd.

The first aspect is the quality of the card itself. If the card is poorly designed and printed on a lightweight flexible board it looks, and feels, cheap. This is the impression it will give of you as a business person. On the other hand, if the design is professional and slick, and printed on a high quality board then when the card is picked up in the future, the card will in turn create an impression of a quality and professionalism. The business card should also be properly proof read before being printed. The best design in the world will count for nothing if there is an error with the phone number or a spelling mistake.

Be Unconventional

Modern Business Card printing means the designs and colours available are virtually unlimited. You must have the relevant details on the cards and you are limited by the standard size, but beyond that, you can be as creative as you like. It’s not necessary to be frivolous or outrageous to be unconventional, just use colour and design effectively. If you don’t have a flair for graphics, then employ the talents of a professional. If your budget won’t stretch to hiring in talent, then spend time looking at examples on the internet. If you type in a query to a search engine you’ll find thousands of examples to inspire you, and it is well worth a day or so of your time to get this right. Once you find a design or a picture you want to use, don’t be shy of spending a little money if need be to acquire it.

A good tip is to use a coloured background. As the majority of business cards are printed on a white background using a different coloured card can really make a card stand out. It will be more expensive but depending on the impression that needs you be created, could work well.

Once you have decided what ideas you want to uses, any professional business card printing company will be able to produce the design for you.

Make Sure Your Card Says Who You Are and What You Do

It sounds so simple, but too many people make the mistake of focusing on the graphic design to the extent that they neglect to mention the basics. Having a memorable and attractive card is only useful if it tells the reader who you are and how they can get hold of you, easily.Have a Good Slogan or By-line

The human memory works best when it is engaged at a number of levels. Having a colourful and attractive design is one good element, but if you also combine this with a slogan such as “The Best Car Dealer in Town” it reinforces the recall of your name by adding another memory “hook”.

Simplicity Speaks Volumes

A cluttered business card is as bad as one with too little information. Be very clear what information you need on the card, and keep to that. A nice graphic, your name, your role, a slogan and your contact details are all you need. Nothing else is necessary. If you try to crowd any more information on to the card two things will happen. First, the important information will become hard to see and, second, you will end up having to use such a small font that the card will become very hard to read.

If all of these elements are incorporated, the business card will create a strong impression that sticks in the mind of the person who it was given to, and help make it the card that really stands out from the crowd.

Your Business Card Can Make You Rich!

Your business card can bring you more leads, more clients and more riches…but only IF you know how to leverage its full potential. The humble business card has got to be the most underutilized marketing tool of all…yet it has the power to churn out riches into your bank account like a turbo-charged, cash-flow machine.

When I’m at a networking event I’m amazed that only 5% of the business cards I see are truly effective. The rest miss the mark…badly. First off, I invite you to rethink the function of your card…

Don’t think of your business card as an ugly, functional parking lot for your name and address. Think of your card as an elegant invitation to a fantastic party you’re having. You want lots of people to come and enjoy the fun. With this mindset, here are five keys to leverage the full power of your business card.

1. Put a Call to Action on Your Business Card

When someone hands me their card the first thing I do is flip it over. I’m usually shocked. 95% of the time I see the same massive mistake being made…the back of the card is blank! (Or worse, it has a small advertisement for the printing company, which indicates the person didn’t want to spend the $10.00 to remove the printer’s logo.)Use the back of your business card to present an irresistible offer and reason why someone should go to your website or contact you again. Offer them a free special report, eCourse or audio with information your target market most wants. The #1 purpose of your business card should be to invite them to take the next step in your sales process.

2. Make It Easy To Write On Your Business Card

I like to make the front of my card glossy and the back flat. This way I can write a personal note on the back where my call to action is. This personalizes the “invitation” and helps people remember you out of all the cards they already have stuffed in their pockets.

3. Put a Photo of You On Your Business Card

Get a professional headshot and make it big on your card. You know what it’s like having a stack of cards and not remembering who’s who. But when your beautiful face is front and center people will remember you.

4. Make Your Business Card Simple

Another big mistake I see is cramming too much info on your card. Your card isn’t there to sell people…it’s there to guide people to take one, simple step – your call to action. Don’t confuse people by giving them more than one website to visit. If you give a dog two bones they go crazy with confusion. When marketing your business give your prospects only one single action to take.

Avoid odd size and shape business cards – it becomes a burden for the person carrying it.

5. Make Your Business Card Easy on the Eye

Your card also needs to be visually appealing and easy on the eye. Avoid any graphic element that isn’t essential in driving people your call to action.

Avoid handwriting fonts because they are hard to read. Also avoid super small print.

I use a graphic trick on the front of my card that’s literally as old as the Gutenberg Bible. Artists for the past 550 years know that the three most powerful colors in print are black, white and red. The whole front of my card is black with white and red text. It’s called a reversal. This way my name pops right out.Also, my headshot on the front is against a dark background and I’m wearing a dark suit with a red shirt and tie – again, so my face pops right out. The back of my card is all white except for my call to action copy, which is red and black. This style works for me. Your task is to find the right look and style that matches your brand.

I recommend you spend the extra money to get the best printing possible. You want your prospect to handle your business card and feel its weight and glossy front surface. It all adds to the positive, perceived image you want to make.

The look and feel of your card is for one purpose only…to make it easy for your potential client to take the call to action you indicate. Your business card is only step one of many – it’s the invitation. You must decide what your sales process looks like for your business first and THEN create your card to support the sales funnel that will make-you-rich.

Business Card Tutorials – 6 Key Things to Keep in Mind While Designing Business Cards

If you own a home business, then a creatively designed business card can act as a great tool to promote your business. Business card tutorials are a great way to learn about how to design a professional card that can really make an impact in the minds of your clients. In this article we will look at some key things to keep in mind while designing your cards.

  1. Theme of Your Card: The theme of your card should be in line with your business idea. For example, if you are a fashion designer for youth, then maybe you can have a lot of vibrant colors in your card design. On the other hand, if you are a firm offering financial advice to clients then a more muted design which conveys a serious image would be a better idea.
  2. Fonts Used: The first principle when selecting fonts and font sizes is that it should be easy to read. Also the font color should match the color of your overall design and logo. The safest bet when it comes to font color is neutral colors such as black or grey. Again, good business card tutorials can teach you about which font colors are easily readable against which background colors.
  3. Colors: The days of pure black and white cards are almost gone. However, that does not mean that your card has to be a riot of colors. One great tip that business card tutorials give you is to make use of the color red. Red has the power to grab attention and if it does not look too odd against your overall design or logo color, then you should by all means incorporate red into your card.
  4. Images: It is a good idea to use images and clipart effectively in your cards. An image is always much more powerful than the printed words and if you can get the right image then it will really help your card stand out. Here again, business card tutorials can point you to links from where you can get good pictures for use in your card.
  5. Have a Call to Action: Your card should always have a call of action which entices your client. This can be in the form of a discount or a freebie. You can include that in the back of your card preferably.
  6. Make Effective Use of Space: make sure you don’t leave out the back of your card. It is free marketing real estate and you can use it effectively to make your card more unique. The easiest way is to print a calendar at the back of your card, but there are other great ways to use that space too. Again, business card tutorials can give you some great ideas on how you can use the back of your cards in an effective manner. If you want to learn more about designing business cards for business success then make sure to go through some good business card tutorials.