Business Card Tutorials – 6 Key Things to Keep in Mind While Designing Business Cards

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If you own a home business, then a creatively designed business card can act as a great tool to promote your business. Business card tutorials are a great way to learn about how to design a professional card that can really make an impact in the minds of your clients. In this article we will look at some key things to keep in mind while designing your cards.

  1. Theme of Your Card: The theme of your card should be in line with your business idea. For example, if you are a fashion designer for youth, then maybe you can have a lot of vibrant colors in your card design. On the other hand, if you are a firm offering financial advice to clients then a more muted design which conveys a serious image would be a better idea.
  2. Fonts Used: The first principle when selecting fonts and font sizes is that it should be easy to read. Also the font color should match the color of your overall design and logo. The safest bet when it comes to font color is neutral colors such as black or grey. Again, good business card tutorials can teach you about which font colors are easily readable against which background colors.
  3. Colors: The days of pure black and white cards are almost gone. However, that does not mean that your card has to be a riot of colors. One great tip that business card tutorials give you is to make use of the color red. Red has the power to grab attention and if it does not look too odd against your overall design or logo color, then you should by all means incorporate red into your card.
  4. Images: It is a good idea to use images and clipart effectively in your cards. An image is always much more powerful than the printed words and if you can get the right image then it will really help your card stand out. Here again, business card tutorials can point you to links from where you can get good pictures for use in your card.
  5. Have a Call to Action: Your card should always have a call of action which entices your client. This can be in the form of a discount or a freebie. You can include that in the back of your card preferably.
  6. Make Effective Use of Space: make sure you don’t leave out the back of your card. It is free marketing real estate and you can use it effectively to make your card more unique. The easiest way is to print a calendar at the back of your card, but there are other great ways to use that space too. Again, business card tutorials can give you some great ideas on how you can use the back of your cards in an effective manner. If you want to learn more about designing business cards for business success then make sure to go through some good business card tutorials.

Using Business Cards As A Marketing Tool

The humble business card may be one of the most powerful marketing tools you possess, but it is surprising how often this is overlooked. It may be considered an essential item to hand out when you meet potential clients or suppliers, but it seems that most are just forgotten or consigned to the desk drawer along with the rest, collecting dust. But why?

Used properly, business cards are the final stage of establishing a relationship that may well be essential to success. If handed to the right supplier or service provider, they could help establish a relationship from which you both benefit. If handed to a potential client, it could be the founding of an account that is the making of the business.

With this in mind, why just hand over business cards as though it’s a chore? It should be done with a sense of ceremony that conveys to the other person the fact that you are giving them a piece of your thought and time that will be a real asset to them. If this approach is taken, then business cards become the link to a relationship that both parties value, and as such kept at hand, rather than in a drawer. The main way to achieve this is to make the card itself a memorable item, one that really stands out from the crowd.

The first aspect is the quality of the card itself. If the card is poorly designed and printed on a lightweight flexible board it looks, and feels, cheap. This is the impression it will give of you as a business person. On the other hand, if the design is professional and slick, and printed on a high quality board then when the card is picked up in the future, the card will in turn create an impression of a quality and professionalism. The business card should also be properly proof read before being printed. The best design in the world will count for nothing if there is an error with the phone number or a spelling mistake.

Be Unconventional

Modern Business Card printing means the designs and colours available are virtually unlimited. You must have the relevant details on the cards and you are limited by the standard size, but beyond that, you can be as creative as you like. It’s not necessary to be frivolous or outrageous to be unconventional, just use colour and design effectively. If you don’t have a flair for graphics, then employ the talents of a professional. If your budget won’t stretch to hiring in talent, then spend time looking at examples on the internet. If you type in a query to a search engine you’ll find thousands of examples to inspire you, and it is well worth a day or so of your time to get this right. Once you find a design or a picture you want to use, don’t be shy of spending a little money if need be to acquire it.

A good tip is to use a coloured background. As the majority of business cards are printed on a white background using a different coloured card can really make a card stand out. It will be more expensive but depending on the impression that needs you be created, could work well.

Once you have decided what ideas you want to uses, any professional business card printing company will be able to produce the design for you.

Make Sure Your Card Says Who You Are and What You Do

It sounds so simple, but too many people make the mistake of focusing on the graphic design to the extent that they neglect to mention the basics. Having a memorable and attractive card is only useful if it tells the reader who you are and how they can get hold of you, easily.Have a Good Slogan or By-line

The human memory works best when it is engaged at a number of levels. Having a colourful and attractive design is one good element, but if you also combine this with a slogan such as “The Best Car Dealer in Town” it reinforces the recall of your name by adding another memory “hook”.

Simplicity Speaks Volumes

A cluttered business card is as bad as one with too little information. Be very clear what information you need on the card, and keep to that. A nice graphic, your name, your role, a slogan and your contact details are all you need. Nothing else is necessary. If you try to crowd any more information on to the card two things will happen. First, the important information will become hard to see and, second, you will end up having to use such a small font that the card will become very hard to read.

If all of these elements are incorporated, the business card will create a strong impression that sticks in the mind of the person who it was given to, and help make it the card that really stands out from the crowd.

Benefits of a Virtual Business Card

Business cards are not dead, they simply reincarnated into a new form-the virtual card. The changes are merely physical. Instead of a paper card, people are now exchanged digitized cards. Nonetheless, the purpose and functions remain the same. As with traditional cards, people use virtual business cards to share business information and network with people.

Traditional cards are in print form, and the paper that bears your company information comes in wallet size. One hands out the cards in person, such as during a party. However, times have changed. More and more companies are bringing their businesses online. Along with these are the changes ways people reach out to customers or potential business associates. To network with people, business professionals are embracing online business profiles such as LinkedIn as well as social sites like Facebook. Use of smartphones and other portable wireless electronic devices has become widespread. All of these have ushered in a new era for the business card.Traditional vs. Virtual Card

For most people, exchanging cards is a social ritual that has become part and parcel of the networking process. For some, it is also a personal statement, a way of making an impression on new contacts. For some, it is a status symbol: if you don’t have a card, you don’t have a real job. With the coming of digital address book, however, the swapping of information has gone from handshake to hard drive.

For a new material to be adopted on a large scale, it has to supersede the benefits of the product it attempts to replace. The rapid shift from physical to digital exchange shows that people recognize the advantages of the online business card over their physical counterpart. There are so many advantages associated with virtual business cards enticing many people to go digital.

Benefits of Digital Cards

With the growing concern for loss of forests, online cards make it possible to network with people in a sustainable, more ecologically responsible way. There are no paper produced, no ink used to print the cards. There’s also no carbon footprint associate with shipment of paper stock or the business card themselves.

Ecological reasons notwithstanding, keeping physical cards can be cumbersome. If you have 500 business contacts, would you carry 500 business cards in your wallet? Looking for a card among your stack of cards is not the most convenient either. With a virtual card, searching for a person’s business profile is a simple point-and-click affair. They take up less physical space in your wallet or office and won’t cause any clutter. While they lack the tactile impact of a physical card, updating business information is quick and easy.All in all, they are cheaper over their paper counterparts. There are no first prints or reprints to worry about. You don’t need to go a print a shop and wait for days to have your cards delivered. With online business card, you only pay once for use of software. Since everything can be done online, creation and production can be done without leaving your office.